Sept. 29, 2017
For more information please contact:
Lisa M. Barnott, (941) 757-1542
LAKEWOOD RANCH SCORES NUMEROUS MSBIA AWARDS
LWR Communities was recognized by the Manatee-Sarasota Building Industry Association (MSBIA) for its accomplishments in five areas of marketing at a Sept. 28 event. The Sales and Marketing Council of the MSBIA held its “Celebration of Excellence Awards” at the Westin Hotel in Sarasota, with hundreds in attendance.
LWR Communities won for Best Website, Best Social Media Marketing, Best Newspaper Ad, Best Brochure in the over $20,000 category; and tied for first for Best TV Commercial.
Lakewood Ranch recently underwent a “refresh” to its brand and marketing campaigns. “It was important to acknowledge the 20+ years of history that have contributed to the DNA of this wonderful community while reflecting its evolution,” said Laura Cole, VP of Marketing for LWR Communities. “MSBIA’s recognition is rewarding and we are pleased that our marketing efforts are resulting in exceptional sales for Lakewood Ranch.”
The vigorous sales numbers, in fact, propelled Lakewood Ranch into the third position among the best-selling communities in the U.S. at mid-year 2017, according to Maryland-based real estate consulting firm RCLCO.
Lakewood Ranch’s growth is attributable to myriad of elements, all of which complement each other and in turn create a community. Among them are a wide array of home products and sizes, vibrant shopping districts, unique sporting venues, a hospital, A-rated public schools, and the Lakewood Ranch Golf and Country Club. Anything that is not physically located in Lakewood Ranch is closely proximate, including access to I-75, the Sarasota-Bradenton International Airport, and the beaches and cultural offerings of Sarasota and Manatee counties.
The Sales and Marketing Council of the MSBIA brings together professionals in the home building industry to help improve their sales and marketing techniques and success through educational opportunities, exchange of ideas, and events and activities specifically targeted for professional growth.
The MSBIA was chartered in 1983. It is a professional trade organization comprised of local builders and associated businesses involved in the homebuilding industry. The association is affiliated with both the (FHBA) Florida Home Builders Association and the (NAHB) National Association of Home Builders. The BIA is an advocate for the housing industry.
Lakewood Ranch is the 31,000-acre award-winning master-planned community in Sarasota and Manatee counties on the West Coast of Florida. Just minutes from the Gulf Coast beaches and cultural assets in Sarasota, Lakewood Ranch is already home to more than 30,000 residents and features A-rated schools, a hospital, the Sarasota Polo Club, the 75-acre Premier Sports Campus, its own Main Street with theaters, shopping and dining, and more than four million square feet of commercial property. For more information visit www.lakewoodranch.com.